The Outdoor Industry Association has released its 2011 Manufacturer Financial & Operations Benchmarking survey, which evaluates cost norms and profitability ratios for participating businesses. The 2011 survey will update benchmarks to 2010 levels, and release consolidated results in the second quarter of 2011.
Manufacturers use the detailed financial and operating metrics in the benchmarking study to rank their performance among the industry at large. Participating manufacturers will receive the full analysis of the study, which details comprehensive industry-wide profitability groups, and allows them to compare their own metrics against relevant benchmarks to discover areas for improvement.
Participants will also receive a customized profit improvement report, comparing their individual performance against the performance of "typical" firms, "high profit" firms, and firms in relevant peer groups. The opportunity to receive a customized report, which would otherwise cost tens of thousands of dollars, is what drives participation in this valuable study.
Contributed information is completely confidential, and the collective knowledge gained from the update will reveal which direction outdoor-involved businesses are currently heading and where industry-wide profitability and performance benchmarks lie.
The study is provided free of charge to OIA member participants. OIA non-member participants are assessed a nominal fee for the customized report package should they choose to receive it.
All participant data sets are treated with complete confidentially by Profit Planning Group. Data is aggregated in a way that prevents identification of any individual firm and all survey forms are destroyed after processing.