Despite record-high temperatures in July, sales growth for outdoor products maintained momentum according to point-of-sale data compiled by SportScanInfo for OIA VantagePoint. The statistics revealed that retail sales of outdoor products grew 4.2 percent to $812.7 million in the fiscal month of July 2012, building upon a 3.2 percent gain in June.
Specialty sales grew 7.8 percent with a nearly 20 percent increase in the Specialty Internet channel. Online sales made up 13.5 percent of the total specialty sales for the month.
Outdoor Hardgoods sales increased 5.4 percent to $444.7 million with substantial gains in Bicycling and Paddlesports sales. Paddlesports grew an astounding 22.4 percent with double-digit increases in most Kayak categories and, not surprisingly, triple-digit gains in Stand-Up Paddling.
Outdoor Footwear sales grew 4.1 percent to $220.7 million thanks to a boost from the Trail Running and Sandals categories and the consistent sales in Technical Hiking and Casual Outdoor Footwear. Declines were seen in Barefoot Footwear and Light Hiking.
Lastly, with the weakest growth trend for the year-to-date period, is Outdoor Apparel with a 1.3 percent increase to $147.3 million in fiscal July.