Outdoor Retailer (OR) has partnered with the Adventure Travel Trade Association (ATTA) to host the Adventure Travel Hub at Outdoor Retailer Summer Market 2010, which will be held at the Salt Palace Convention Center in Salt Lake City, Utah, August 3-6, 2010.
The 1,000 square foot Adventure Travel Hub will be at the center of the Grand Ballroom, showcasing cross-promotional opportunities available to retailers, brands and destination marketing organizations (DMOs). Attendees will be able to view case studies on Belize, Montana and Fjord Norway, speak with DMO representatives from each of these destinations and meet with the ATTA's leadership, which has a combined 40+ years of experience in the outdoor industry.
The ATTA will hold one-on-one meetings with outdoor dealers who want to learn more about ways to reach the core adventure travel enthusiast market by partnering with DMOs.
ATTA's research shows that the majority of adventure travelers in the Americas and Europe don't recognize some of the most prominent brands in the outdoor industry. A 2009 study surveyed approximately 800 outbound travelers from the Americas and Europe about their recognition of key brands in the outdoor industry. None of the key brands were recognized by more than 16 percent of those surveyed.
Because of this, many outdoor product manufacturers and outdoor retailers have already worked with the ATTA in collaboration with DMOs. Together they've launched joint consumer outreach initiatives (i.e. sweepstakes) and commercial sales programs, and produced co-branded marketing collateral promoting in-country tours hosted by travel destinations.
Retailers can also register to win trips to Belize, Montana and Fjord Norway, sponsored by the DMOs from the respective destinations, when they stop by the Adventure Travel Hub. Retailers interested in meeting with ATTA are strongly encouraged to schedule them in advance with Chris Chesak, ATTA Vice President of Business Development, at cchesak@adventuretravel.biz or 208.291.5626.
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