Olukai hosted their Ho'olaule'a in early May, a celebration of paddle and the island lifestyle. Three hundred paddlers and hundreds of spectators took in the Maliko downwind run on Maui's North Shore. The highlight of the weekend, the SUP race took place over an eight-mile stretch with clear skies, some trade winds and surf.
All of the races were close and the results are as follows:
Men's Elite SUP
1st Place: Connor Baxter- 47:28
2nd Place: Travis Grant- 48:28
3rd Place: Danny Ching- 48:39
Women's Elite SUP
1st Place: Andrea Moller- 56:45
2nd Place: Talia Gangini- 58:06
3rd Place: Devin Blish- 58:31
Olukai also facilitated the Ohana Fun Paddle, a three-mile non-competitive, non-timed paddle for ocean enthusiasts of all ages and all skill levels. Over 100 participants participated this year with all types of watercraft.
When not paddling, guests enjoyed traditional Hawaiian games hosted by Maui Cultural Lands, sailing canoe rides and Lae 'Ula O Kai canoe club's traditional luau with imu.
Part of the proceeds from the Ho'olaule'a will go to the OluKai Ohana Giveback Program which will benefit the Hawaiian Lifeguard Association/Junior Lifeguard Program, Maui Cultural Lands and Team Kamakakoa, champions of the Hawaiian Sailing Canoe Association.