Subaru of America, Inc. began its new “Work Play Love” Tour—the brainchild of Subaru by North, the brand communications agency based in Portland—by bringing the new 2012 Impreza and fresh air therapy breaks to companies that are known for having a positive work-play balance.
Subaru, along with active lifestyle partners such as KEEN Footwear, Yakima and Trek, will make more than 50 stops at companies across the country, bringing outdoor games, a DIY trail mix station, a photo booth, product demonstrations and giveaways.
KEEN, for instance, is offering participants a “recess” from work with games of tetherball and corn hole.
“Work Play Love” attendees, or “Workday Warriors” as the tour refers to them, can choose from three Impreza personas—The Balance Seeker, The Urbaneer and The Fresh Air Follower—and engage with the corresponding products and outfitted Impreza.
Find out more about the Subaru “Work Play Love” tour here.