With their return to OR this summer, Bergans of Norway continues its expansion into the North American market that began in January of this year. The North American operation is being led by Patry Loomis who has successfully launched Lowe Alpine Systems into Asia and Europe, and Deuter of Germany into North America. Bergan’s expanded Spring/Summer 2013 line will include backpacks, jackets, tents and canoes.
The North Face has partnered with REI for an eleven-city Role Models Speaker Series geared towards giving parents the advice and inspiration they need to get outside and be active with their kids. Athlete parents from TheNorth Face will travel to select North Face and REI stores this summer to share their personal experiences, challenges, and tips with parents looking to spend more time outdoors with their children.
Aron Ralston, the famed adventurer from the film 127 Hours, will make an appearance in Utah during the 2012 Grassroots Outdoor Alliance Show this June.
On June 13th at 7:30 p.m., Ralston will recount his experiences during a special presentation with an autograph session to follow, and on the 14th at 8 p.m., a screening of the Oscar-nominated movie will be held at Peery's Egyptian Theater in Ogden.
Timberland announced its sponsorship of two sustainable festivals this summer: Mountainfilm (Telluride, CO) and Wanderlust (Stratton, VT; Copper Mountain, CO; Squaw Valley, CA and Whistler, British Columbia.)
Emeryville, CA – Coinciding with their 20th anniversary, Clif Bar’s Emeryville, CA headquarters has received the prestigious LEED Platinum Certification for sustainability.
“It’s an important milestone in our journey towards sustainability,” said Kit Crawford, Clif Bar and Company’s co-CEO. “The space we’ve created captures out company’s values, inspires our people and is kind to the planet.”
Olukai hosted their Ho'olaule'a in early May, a celebration of paddle and the island lifestyle. Three hundred paddlers and hundreds of spectators took in the Maliko downwind run on Maui's North Shore. The highlight of the weekend, the SUP race took place over an eight-mile stretch with clear skies, some trade winds and surf.
On June 2, 2012, thousands of outdoor enthusiasts across all 50 states, Washington, D.C., and Puerto Rico will take part in the 20th annual National Trails Day, hosted by the American Hiking Society (AHS) and the Boy Scouts of America (BSA).
AHS and BSA have joined forces for this event to promote trail stewardship and youth outdoor engagement.
Coleman has partnered with the National Wildlife Federation to become a national sponsor of the Great American Backyard Campout taking place on June 23rd. The Campout is part of the National Wildlife Federation's “Be Out There” movement, designed to inspire parents and children to spend time in the outdoors.
Agoura Hills, CA – Two Gramicci-branded Subaru Outbacks are making rounds to a number of outdoor competitions, festivals and other events in 2012. The growing list of events includes the USA Climbing Sport Southwest Climbing Competition in Los Angeles (May 12), the Outdoor Retailer Summer Market trade show in Salt Lake City (August 2-5) and the Outside Lands Music Festival in San Francisco (August 10-12).