Timberland will return to the 2012 Sundance Film Festival as the Official Footwear and Outerwear Sponsor. The film festival will be held January 19-29 in locations around Utah ranging from Park City, Salt Lake City, Ogden and Sundance.
The theme of the festival is “Fade to Green” and Timberland will outfit the filmakers in outdoor apparel and footwear for the fourth consecutive year. Timberland also plans on launching an interactive environmental initiative on-site and through their social media channels.
In following this environmental tilt, Timberland will showcase their latest Earthkeepers collection in January. The line is a mixture of footwear and outerwear with notable green features including recycled leathers, organic cotton laces and Green Rubber outsoles made from 42 percent recycled rubber.
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