On Sept. 22 Strava and GU Energy Labs announced a partnership to support the Challenged Athletes Foundation (CAF). Under the partnership the two companies will attempt to raise at least $50,000 for CAF, which will help equip physically disabled athletes with adaptive sports equipment. The sports equipment will include running prosthetics and hand cycles, allowing them to take up or resume an active lifestyle.
Following the recent update on its efforts to further worker safety in Bangladesh, V.F. Corp has announced that it will provide $10 million for factory safety improvements in the country. V.F. Corp, and its subsidiaries like The North Face and Jansport have drawn criticism from college students across the nation; students allege that the company hasn’t done enough to ensure better conditions for workers in overseas factories, particularly Bangladesh.
VF Corp. has published its first update on a worker safety program to improve labor conditions in Bangladesh. The company has faced a lot of criticism regarding its labor practices in Bangladesh, largely because it hasn’t signed onto the Accord on Fire and Building Safety in Bangladesh, a contract created following a tragic fire in Bangladesh factory. Instead, VF responded by founding the Alliance for Bangladesh Worker Safety, which isn’t legally binding.
College protesters who are unsatisfied with VF Corporation's commitment to worker safety in Bangladesh have increased the pressure on the company by targeting stores that stock VF Corporation subsidiaries like The North Face. Twenty one students were arrested during a protest against an REI store in Rockville, Maryland, for blocking the store's entrance and entering the store and attempting to block customers from reaching the cash registers.
The Outdoor Industries Women's Coalition (OIWC) will benefit from a fundraiser that Pakems will hold at the Outdoor Retailer Summer Market in Salt Lake City, Utah. The company, which makes lightweight, packable recreational shoes, will offer 30 of its shoes for $30 each (more than 50 percent off the $65.00 retail price), with the money going to OIWC.
Everything can be improved with good music and good beer, so even though Grassroots attendees don't need a whole lot of encouragement when it comes to the annual charity drive, Keen is hoping to sweeten the deal by hosting a concert on June 10. The shoe company, in partnership with Grassroots, Oskar Blues Brewery (who will provide the beer), and Leisure Trends (who is renting out the bar) aim to raise $15,000 at the concert to rebuild several mixed-use trail areas near Lyons, Colorado.
Asheville, N.C. – The Grassroots Summit has made a tradition out of charity drives during its conferences, and this June will be no different. This June, Grassroots will partner with a nonprofit dedicated to rebuilding Colorado communities that are still struggling to rebuild following the devastating floods in 2013.
Eagle Creek, a company that manufactures durable travel and outdoor luggage, reached a milestone in their Cause Marketing program raising over $9,000 for Alaska Wilderness League and Conservation Alliance. One of Eagle Creek’s beliefs, it is important to preserve wild lands so future generations can enjoy and experience adventure in nature, was the main motive behind raising and contributing the money to these foundations.