Patagonia Gives Back Through Advocate Weeks

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Patagonia footwearPatagonia's Advocate Week has taken off since the small pilot in fall 2010. Now, in one year over 150 retail partner doors have held Advocate Weeks.

The weeks give retail partners the opportunity to support local conservation efforts through a donation-with-purchase program. During the two-week program, Patagonia Footwear donates a minimum of $10 to the local non-profit for every pair of Patagonia footwear sold.

In the beginning Patagonia partnered with 1% for the Planet and co-branded the Advocate moc. Now the two-week program engages dealers and their customers as they create displays, videos and materials around the week.

Diane Van Deren Partners to Raise Awareness for N.C. Trail

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Diane Van DerenThe North Face has announced they will be sponsoring endurance athlete Diane Van Deren's attempt to bring attention to North Carolina's Mountains-to-Sea Trail by setting the record time for running the trail. Van Deren will need to average 38 miles per day to complete the nearly 1,000 miles of trail in 24 days.

ASWO Sets Up Fund for Late Salomon USA Sales Director

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Bill NicollAmer Sports Winter and Outdoor Americas (ASWO) has set up a benefit fund to assist the family of former Salomon USA Sales Director Bill Nicoll who passed away February 1st following complications from a heart attack. Nicoll was 53.

Contributions to the fund will go to help cover the Nicolls' youngest son's college tuition and the family's unexpected expenses. Donations can be made to via wire or traditional mail through the Bank of Utah.

Jimmy Lewis SUP Board Nets Big Profit for Everglades Foundation

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Jimmy Lewis SUPA Jimmy Lewis shaped SUP board was auctioned for a record $27,500 at the annual gala of the Everglades Foundation in Palm Beach. The board was given to the auction by Jimmy Lewis and the owners of Jupiter Paddleboarding, John and Bari Denney.

The auction package included the 10'6 Jimmy Lewis Cruise Control SUP, a Kanaha Paddle, a Jimmy Lewis board bag and an everglades eco-tour and paddle session with Jupiter Paddleboarding. Bids were cast by raising a glow stick in the audience. While the proud new owner of the SUP board is unknown, gala attendees included Kelly Slater, Jack Nicklaus and Dave Mathews.

Dynafit Supports Snow Leopard Trust with Freeriders' Efforts

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Dynafit is working to protect snow leopards, the animal the brand sports in its logo. Between February 18 and May 5 freeriders in Germany, France, Italy, Norway, Austria, Sweden and Switzerland are encouraged to climb. For every meter climbed by each participant Dynafit will pay one euro cent to the Snow Leopard Trust to prevent the animal's potential extinction. Register at dynafit.com.

Gear to Grow Launches Ambassador Program at Appalachian State

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Gear to Grow has selected Appalachian State University for the launch of a student ambassador pilot program. The non-profit will use the ambassadors to generate awareness on campus through a special project of their choice. They will also locate new beneficiaries to receive gear or apparel donations from Gear to Grow and foster relationships with local retailers to generate those donations.

Volcom Collaborates with Protect Our Winters

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Volcom LogoProtect Our Winters (POW) and Volcom have combined efforts to create a POW branded line of men's and women's performance outerwear. The line is available now, online at the POW website and at Volcom retail outlets. Proceeds from the merchandise will go to support POW.

POW unites wintersport enthusiasts toward the common goal of reducing climate change and has over 30,000 supporters globally.

The collaboration line will include a men's Hydro Full-Zip Hooded Sweatshirt, men’s beanie, a women’s 1/4 Zip Hooded Pullover and Women’s Technical Crew.

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