The North Face has announced they will be sponsoring endurance athlete Diane Van Deren's attempt to bring attention to North Carolina's Mountains-to-Sea Trail by setting the record time for running the trail. Van Deren will need to average 38 miles per day to complete the nearly 1,000 miles of trail in 24 days.
Amer Sports Winter and Outdoor Americas (ASWO) has set up a benefit fund to assist the family of former Salomon USA Sales Director Bill Nicoll who passed away February 1st following complications from a heart attack. Nicoll was 53.
Contributions to the fund will go to help cover the Nicolls' youngest son's college tuition and the family's unexpected expenses. Donations can be made to via wire or traditional mail through the Bank of Utah.
A Jimmy Lewis shaped SUP board was auctioned for a record $27,500 at the annual gala of the Everglades Foundation in Palm Beach. The board was given to the auction by Jimmy Lewis and the owners of Jupiter Paddleboarding, John and Bari Denney.
The auction package included the 10'6 Jimmy Lewis Cruise Control SUP, a Kanaha Paddle, a Jimmy Lewis board bag and an everglades eco-tour and paddle session with Jupiter Paddleboarding. Bids were cast by raising a glow stick in the audience. While the proud new owner of the SUP board is unknown, gala attendees included Kelly Slater, Jack Nicklaus and Dave Mathews.
Dynafit is working to protect snow leopards, the animal the brand sports in its logo. Between February 18 and May 5 freeriders in Germany, France, Italy, Norway, Austria, Sweden and Switzerland are encouraged to climb. For every meter climbed by each participant Dynafit will pay one euro cent to the Snow Leopard Trust to prevent the animal's potential extinction. Register at dynafit.com.
Gear to Grow has selected Appalachian State University for the launch of a student ambassador pilot program. The non-profit will use the ambassadors to generate awareness on campus through a special project of their choice. They will also locate new beneficiaries to receive gear or apparel donations from Gear to Grow and foster relationships with local retailers to generate those donations.
Protect Our Winters (POW) and Volcom have combined efforts to create a POW branded line of men's and women's performance outerwear. The line is available now, online at the POW website and at Volcom retail outlets. Proceeds from the merchandise will go to support POW.
POW unites wintersport enthusiasts toward the common goal of reducing climate change and has over 30,000 supporters globally.
The collaboration line will include a men's Hydro Full-Zip Hooded Sweatshirt, men’s beanie, a women’s 1/4 Zip Hooded Pullover and Women’s Technical Crew.
Starlight Custom Cycling Apparel from Roanoke, VA is offering a special pre-sale on jerseys and shorts in the design of the Nianjema High School Cycling Team from Bagamoyo, Tanzania.
Timberland will return to the 2012 Sundance Film Festival as the Official Footwear and Outerwear Sponsor. The film festival will be held January 19-29 in locations around Utah ranging from Park City, Salt Lake City, Ogden and Sundance.
Horny Toad has announced its support of the Telluride AIDs Benefit (TAB) through two partnerships. Until December 27 Horny Toad will donate 20 percent of its profits from online sales using the promotional code ““DOGOODTAB”. In addition, two percent of all net web sales will also go to the nonprofit organization.