The Department of the Interior has announced the start of a public process to explore expanding incentives for voluntary partnerships with private landowners and other land stewards in an effort to help conserve imperiled wildlife. The process is part of the U.S. Fish and Wildlife Service's commitment to try innovative approaches to protect and restore habitats for wildlife, improve implementation of the Endangered Species Act and strengthen local economies.
Patagonia's Advocate Week has taken off since the small pilot in fall 2010. Now, in one year over 150 retail partner doors have held Advocate Weeks.The weeks give retail partners the opportunity to support local conservation efforts through a donation-with-purchase program. During the two-week program, Patagonia Footwear donates a minimum of $10 to the local non-profit for every pair of Patagonia footwear sold.
In the beginning Patagonia partnered with 1% for the Planet and co-branded the Advocate moc. Now the two-week program engages dealers and their customers as they create displays, videos and materials around the week.
The North Face has announced they will be sponsoring endurance athlete Diane Van Deren's attempt to bring attention to North Carolina's Mountains-to-Sea Trail by setting the record time for running the trail. Van Deren will need to average 38 miles per day to complete the nearly 1,000 miles of trail in 24 days.
Amer Sports Winter and Outdoor Americas (ASWO) has set up a benefit fund to assist the family of former Salomon USA Sales Director Bill Nicoll who passed away February 1st following complications from a heart attack. Nicoll was 53.
Contributions to the fund will go to help cover the Nicolls' youngest son's college tuition and the family's unexpected expenses. Donations can be made to via wire or traditional mail through the Bank of Utah.
A Jimmy Lewis shaped SUP board was auctioned for a record $27,500 at the annual gala of the Everglades Foundation in Palm Beach. The board was given to the auction by Jimmy Lewis and the owners of Jupiter Paddleboarding, John and Bari Denney.
The auction package included the 10'6 Jimmy Lewis Cruise Control SUP, a Kanaha Paddle, a Jimmy Lewis board bag and an everglades eco-tour and paddle session with Jupiter Paddleboarding. Bids were cast by raising a glow stick in the audience. While the proud new owner of the SUP board is unknown, gala attendees included Kelly Slater, Jack Nicklaus and Dave Mathews.
Dynafit is working to protect snow leopards, the animal the brand sports in its logo. Between February 18 and May 5 freeriders in Germany, France, Italy, Norway, Austria, Sweden and Switzerland are encouraged to climb. For every meter climbed by each participant Dynafit will pay one euro cent to the Snow Leopard Trust to prevent the animal's potential extinction. Register at dynafit.com.
Gear to Grow has selected Appalachian State University for the launch of a student ambassador pilot program. The non-profit will use the ambassadors to generate awareness on campus through a special project of their choice. They will also locate new beneficiaries to receive gear or apparel donations from Gear to Grow and foster relationships with local retailers to generate those donations.
Protect Our Winters (POW) and Volcom have combined efforts to create a POW branded line of men's and women's performance outerwear. The line is available now, online at the POW website and at Volcom retail outlets. Proceeds from the merchandise will go to support POW.
POW unites wintersport enthusiasts toward the common goal of reducing climate change and has over 30,000 supporters globally.
The collaboration line will include a men's Hydro Full-Zip Hooded Sweatshirt, men’s beanie, a women’s 1/4 Zip Hooded Pullover and Women’s Technical Crew.
Starlight Custom Cycling Apparel from Roanoke, VA is offering a special pre-sale on jerseys and shorts in the design of the Nianjema High School Cycling Team from Bagamoyo, Tanzania.