Patagonia's Advocate Week has taken off since the small pilot in fall 2010. Now, in one year over 150 retail partner doors have held Advocate Weeks.The weeks give retail partners the opportunity to support local conservation efforts through a donation-with-purchase program. During the two-week program, Patagonia Footwear donates a minimum of $10 to the local non-profit for every pair of Patagonia footwear sold.
In the beginning Patagonia partnered with 1% for the Planet and co-branded the Advocate moc. Now the two-week program engages dealers and their customers as they create displays, videos and materials around the week.