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Store owners, managers and buyers from over 100 outdoor retail businesses representing over 400 retail doors voted on the most innovative and engaging marketing campaigns in this year's Outdoor Industry Awards presented by Outdoor USA Magazine.

The winners of the 2012 Outdoor Industry Awards are:

Best Print Advertising Campaign
The North Face / Summit Series Campaign
Agency: Factory Design Labs

Best Digital Campaign
Smartwool / Fanalog
Agency: Backbone Media

Best Point of Purchase (POP) Material
Keen / Recess is Back
Agency: North

Best Retail Co-marketing Program
Camelbak / Whole Earth Provisions Hydration Promotion for Austin City Limits
Agency: In-house

Best Cause Project
The North Face / Explore Your Parks Campaign
Agency: Good Solutions Group


Click here to view the 2012 outdoor retailers voting assembly

If you are a specialty retailer and your store would like to be a part of the voting assembly, contact us at

About The Outdoor Industry Awards presented by Outdoor USA Magazine

The Outdoor Industry Awards presented by Outdoor USA Magazine is an event that gives recognition to those companies and brands that excel in the design and implementation of innovative marketing and communications programs for the benefit of outdoor specialty retailers.

Companies submit their best candidate programs belonging to each award category. From this pool, the Outdoor USA editorial team votes to establish nominees and outdoor specialty retailers vote to determine the winners of the award.




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