Backcountry skiing brand G3 has hired professional adventure athlete Dave Norona as its athlete team coordinator. Starting this month, Norona will oversee and manage G3’s team of professional skiers.
Vancouver-based Norona is well-versed in the world of professional adventure sports. In the past 20 years, Norona has traveled the world to compete in some of the toughest adventure and endurance races. He has cycled, run, paddled and cross-country skied in over 400 events, and achieved more than 100 victories. He’s also one of only five people in the world to have skied the 1,800 km Iditarod Dog Sled Trail.
Norona retired from full-time racing in 2006 and now pursues backcountry skiing, mountain biking, kite surfing, sledding and many other adventure sports personally. He also runs NoronaLife, a team-building and motivational-speaking company.
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