Fila has signed a multi-year endorsement agreement with bouldering prodigy Alex Puccio as part of its commitment to expand its outdoor and minimalist category, led by the brand's Skele-Toes. She will be featured in Fila USA's summer 2011 Skele-Toes print and outdoor advertising campaigns.
Puccio, 22, is currently ranked third in the 2011 World Cup standings. She became the first female to make an ascent of Trice (V12) in Boulder, Colorado and A Maze of Death (V12) in Bishop, California.
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