Adventure Cycling Association Expands Maps and Hits Record Sales

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Adventure Cycling AssociationThe Adventure Cycling Association is North America's largest non-profit cycling organization. It exists to inspire more people to travel by bicycle and to improve conditions for existing bicycle travelers. The association has performed well for fiscal year 2012 (October 1, 2011 to September 30, 2012). It is now operating with a budget of $4.95 million—up 17% over last year.

The organization's popular bicycle-touring maps are available from its Cyclosource store and catalog. In 2012, map sales increased 4% with a total of 33,500 maps sold, and total Cyclosource sales topped $900,000, an increase of 7%. In the last decade, Adventure Cycling's map sales have grown 66%, and its total sales revenue has grown 90%.

The company attributes the growth, in part, to the expansion of its Adventure Cycling Route Network, which now encompasses 41,420 miles. For example, in February the association introduced a second section to its Underground Railroad Detroit Alternate, a new routing option for cyclists wishing to travel between Oberlin, Ohio and Owen Sound, Ontario. Research for Adventure Cycling's next long distance route, Bicycle Route 66, was finished this year as well.

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