EORA's New December Shows A Success

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Eastern Outdoor Reps Association (EORA) has just finished up their first December pre-shows in Boxborough, MA; Parsippany, NJ; and Asheville, NC. The goal of the early shows is to allow retailers to take care of most of their business up front so that their attention during the holiday season can be on sales at the store with minimal rep showing disruptions.

This year EORA integrated the New England Winter Sports Reps (NEWSR) into their new Boxborough show, successfully selling out exhibit space. In Parsippany they welcomed Eastern Winter Sport Reps Association (EWSRA) to show for the first time in the same facility.

The busy association kicked off with a productive annual meeting this November in Boston, where they reviewed the 3-year business plan, show dates and marketing budget. They also welcomed four new members to their Board of Directors, elected in August. These new representatives are Natalie Darmohraj, Mike MacDonald, Chris Hayes and Kevin Brew.

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