Carlsbad, CA – Prana formalizes their Environmental Health and Safety (EHS) Program by becoming a Bluesign systems partner. The partnership will help Prana identify like-minded partners in all aspects of the supply chain. Prana will feature new bluesign approved fabrics as part of their fall 2012 offering.
Buena Park, CA – Evolv Sports announces Caraway and Company will be their new reps in Southern California, Arizona and Nevada. The Caraway and Company rep team will be working with Mason Daly who worked in-house at Evolv.
American Rivers named the Green River, the largest tributary of the Colorado River, among American's Most Endangered Rivers, shedding light on a water pipeline proposal that has the potential to harm the river and its dependents. O.A.R.S. has joined American Rivers in opposition of the project.
The proposed building of a 500-mile long “Flaming Gorge Pipeline” that would send water from the Green River and Flaming Gorge Reservoir in Wyoming to Colorado's Front Range would divert 250,000 acre feet of water annually. According to O.A.R.S. and American Rivers, the project would injure the thriving recreation and tourism economy, rural agriculture, native species and urban water use downstream.
Surfrider Foundation received a $25,000 donation this spring thanks to an out of court settlement between Stand Up Paddleboard competitors, surf shaper Jimmy Lewis and Starboard World Ltd.
The American Hiking Society (AHS) has announced the schedule for their 50 trail-building getaways as part of their 2012 Volunteer Vacations program.
With a registration fee of $275 covering food, tools, park entrance fees, and a one-year membership with AHS, volunteers can choose from a wide range of projects, locations, and accommodations for their week-long trip.
For newcomers, the Mt. Baker – Snoqualmie National Forest trip in July offers indoor lodge accommodations in the Pacific Northwest. More outdoor-savvy volunteers in search of a rugged adventure may gravitate toward the Sawtooth National Forest trip in Idaho in August.
The National Outdoor Leadership School (NOLS) is taking steps to inspire African American youth to get outside, be active and become stewards of wild places. NOLS is working to achieve this goal by running the first predominantly African American expedition to the summit of Denali.
In an effort to recognize local conservation project as well as people who share a passion for the outdoors, Grassroots Outdoor Alliance (GOA) and Columbia unveiled the launch of their new Belay Program. The Belay Program is designed to provide the basic necessities to guarantee and safeguard local projects dedicated towards improving the environment. . Of the 30 applications that were submitted for the first edition of the award, the GOA selected 10 to be granted $5,000 in cash and/or product from the Columbia.
In a continuing effort to further it's mission of getting more kids outdoor and assisting the volunteers who run programs to increase children's involvement, the Youth Outdoor Legacy Fund (YOLF) has granted $110,000 to 8 organizations in 2011.
National Ski Patrol has turned to Adrenalin to form a new marketing platform, serving as a standard for over 600 patrols and their 26,000 members. The marketing platform represents efforts the patrol is making to unify and advance its brand.
Since its inception in 1938 the National Ski Patrol has been growing, not only as a standard of safety, but in size. Now, with members spread across the U.S. the National Ski Patrol found it imperative to define their brand with a single voice.
Adrenalina has created a new style guide that gives all the patrols simple standards to follow and make the brand even more recognizable and uniform.