Toronto – Extreme weather outerwear brand, Canada Goose, has sold a majority stake to Bain Capital, the global private investment firm. The investment terms were not disclosed; however it is important to note that the deal was made weeks after outerwear rival, Montcler, listed on the Milan stock exchange. The New York Times reported that Montcler is expected to raise as much as $1.1 billion, and private equity firm, The Carlyle Group, is a large investor in the brand.
Santa Barbara, Calif. - This last summer, Channel Islands Outfitters (CIO) went public with its recent certification as a B Corporation by the non-profit B Lab. The distinction, which applauds socially and environmentally sustainable business practices, is held by more than 850 entities internationally.
Operating out of Santa Barbara and Channel Islands National Park, the company provides a handful of guide and equipment services geared towards getting people out on the ocean and in nature.
Seattle, Wash. - The women's active apparel brand Moving Comfort recently made public that it will only make and sell sports bras starting in 2015. Brooks Sports, Inc.—which Moving Comfort has been a part of since 2006—decided to implement a different strategy, rather than to have two apparel teams working in parallel. Instead, there will be one apparel team at Brooks while Moving Comfort's team will perfect its sports bras, an area where the brand has a 78 percent market share according to Leisure Trends Group Running RetailTRAK.
Anne Cavassa, vice president of global apparel for Brooks, stated that Moving Comfort's current apparel lines will influence future products from Brooks. Moving Comfort will continue to offer its other apparel items, such as running shorts and yoga pants, through the end of 2014.
Racine, Wis. – Johnson Outdoors Watercraft has rolled out a new website: adventureonthewater.com to help people discover the possibilities for fun and adventure with paddling and kayak fishing. The site will feature videos, photos and stories, created and curated by a roaster of elite athletes and industry experts, across all three of the Johnson Watercraft brands: Necky Kayaks, Ocean Kayak and Old Town Canoes & Kayaks. Consumers will be directly connected to featured products, and they can tap Adventure On The Water to follow team members in their region, get news about local and regional events and connect to the Johnson Outdoors network.
Dallas, Texas – Roka Sports, the multi-sport endurance brand, has hired Rylan Dolan as the new VP of sales and marketing. Dolan joins ROKA from DJO/GlobalCompex where he was director of sales and marketing. Prior to that he spent ten years at TYR Sport holding multiple management positions including VP of sales – he oversaw the launch of TYR's triathlon wetsuit and swimskin categories.
Sochi, Russia – Come February, top-tier ice climbers will get a chance to show their stuff at the Sochi Olympics, where ice climbing will be premiered as a demonstration sport. Bringing the sport into a public arena means a few adaptations have to be made, however. Instead of real ice, climbers will be working their way up and around fake canyons made of a tough, foam-like material. As a demonstration sport, no medals will be awarded, but the sport's governing body, the International Mountaineering and Climbing Federation, said on its website that it hopes ice climbing will soon become popular enough with spectators to become a full-fledged Olympic event.
Sheboygun, Wis. - On November 18, Wigwam announced its appointment of Margaret Newhard as director of product management, website and e-commerce. Newhard has worked for the company since 2006, beginning as field marketing manager and then most recently as director of sales for the western United States. Now she returns to Wigwam headquarters in Sheboygan where she joins her father Robert Chesebro—CEO and owner of Wigwam—to continue the family’s more than 100 year operation of the business. Newhard will bring to the role marketing and e-commerce experience, as well as familiarity with the outdoor market from her time with the Gander Mountain retail chain.