San Jose, Calif. — The rise of ad-blocking has some in the online advertising industry worried the result will be a decline in revenue, while others say it may just force ad agencies to consider new approaches to engaging consumers. Roughly 114 million Internet users worldwide use ad blockers, an increase of 69 percent between the second quarters of 2013 and 2014, according to a recent report published by Adobe and PageFair.
Madison Heights, Mich. — Moosejaw Mountaineering has joined Google Express so that its customers can now enjoy instant gratification by receiving some of the retailer’s merchandise on the same day it’s ordered. Known for its outside-the-box style of marketing and playful Moosejaw Madness, the Michigan-based retailer joins a growing number of stores that participate in the same-day shopping service.
Vienna, Austria — Stefan Doboczky will take over the reigns of Lenzing, the Austrian marketer of the Tencel-branded fiber and manufacturer of man-made viscose fabrics. He takes over as chief executive officer as the manufacturer continues to struggle with a decline in sales due to the plummeting market prices for yarns.
Sparta, Tenn. — Jackson Kayak is investing $6.5 million into a new manufacturing facility near its current one in Sparta, Tenn. The 300,000-square-foot facility will mostly be used for manufacturing the brand's new line of high-performance coolers, which it debuted last year. The facility will also be used for research and development and for warehouse space.
Rockford, Mich. — Todd Gordon has been promoted to VP of Sales at Chaco, after playing a key role in record year-over-year growth as director of sales for the footwear brand. In his new role, Gordon will further develop the brand's US wholesale strategy and enrich its presence across retail partners.
Maine/North Carolina — Apple, in an effort to get 100 percent of its paper packaging from renewable resources, straight-up bought 36,000 acres of private forest land across two sites, one in Maine and one in North Carolina. It will occasionally harvest the land for packaging materials in a sustainable manner, aiming to keep the forest alive and healthy for future use.
Aspen, Colo. — New North American distributor, ZG Collective, has announced plans to distribute international brands within the US, as well as create or purchase additional brands. The company was co-founded in late 2014 by CEO Jarka Duba, who as North American managing director for POC oversaw the helmet brand's growth into a market leader. So far, the company hasn't specified which brands it will bring on for 2015.
- London-Based Numinous Packs Now Available in U.S.
- New Sales Manager for Seirus Snow Sports Division
- Vaude Recognized for Corporate Responsibility Efforts
- Chaco and O.A.R.S. Team Up to Outfit River Guides
- Pennsylvania Outfitter Nominated for Impact Award
- Clothing Company Cleans 200,000-Plus Pounds of Trash