Old Forge, NY –Mountainman Outdoor Supply Company and the Carol M. Baldwin Breast Cancer Research Fund recently held a Paddle For the Cure event on the Moose River, making this the ninth consecutive year the two have joined forces to raise money for the cause.
Portland, Ore. — Adidas has announced Loren Gwartney-Gibbs as the brand’s key accounts manager for the U.S. He comes to Adidas with more than 10 years of experience in retail and sales of hard and soft goods for the specialty outdoor category.
Lander, Wyo. — Wild Iris Mountain Sports has kicked off a month of “Sip and Shop” Thursdays as a way to extend appreciation to its customers while raising money for the local SPCA.
Salt Lake City, Utah ‑ Lesley Christoph has been named the company’s U.S. marketing manager and will be charged with taking on brand strategies, retailer support and campaigns as well as advertising and promotions.
Spokane, Wash. — Beginning in January, the U.K.-based Lyon Equipment Ltd will sell and market GSI Outdoors products in England, Northern Ireland, Republic of Ireland, Scotland and Wales.
Alameda, Calif. — The North Face has launched “Never Stop,” a global brand campaign that features a video footage from all over the world, taking viewers on what the brand describes as “an emotional journey inspiring them to discover the exhilaration that lives at the outer edge of their physical and intellectual possibilities.”
Chattanooga, Tenn. — Rock/Creek Outfitters hosted a celebration to honor Chattanooga’s designation as “Best Town Ever” by Outside Magazine. The event, held in September and produced by Chattanooga Presents, featured live music from three local bands and included local food and activities for the entire family.
Brussels, Belgium – Key players in the European sports industry have opened a joint office called the House of Sport, which will serve as the headquarters for EU sports lobby work.
New York, NY — Tory Burch, LLC has announced a new collection called Tory Sport that includes clothing, accessories, bags and shoes for running, the studio, tennis and swimming.The new line also features a category called Coming & Going, offering pieces that can be worn before and after a workout.