New Book Looks Into Drawing Minorities to the Outdoors

on . Posted in Causes

james edward millsA new book from journalist and mountaineer James Edward Mills examines the historic and continued low rates of African-American and Hispanic participation in outdoor recreation. Titled The Adventure Gap: Changing the Face of the Outdoors, it also highlights what Mills calls the “forgotten history” of minority participation and considers options to increase current interest.

REI CEO Says Differentiation is Key to Retailer Survival, Misses Irony

on . Posted in Retail Briefs

rei ceoDuring a conversation with the National Retail Federation, REI CEO Jerry Stritzke said, “I think the biggest challenge for retailers is differentiation. To be blunt, any retailer that doesn’t create a compelling, differentiated experience for customers will not survive for very long.” And when an REI in Seattle is the same as an REI in Salt Lake City is the same as an REI in Atlanta, that sounds like specialty retailers are already ahead of the curve.

Backcountry Film Festival Celebrates 10th Anniversary

on . Posted in Events

BCFF 2014-15 PosterBoise, Idaho — Created in 2004 to raise awareness of the Winter Wildlands Alliance’s preservation efforts, the Backcountry Film Festival celebrates 10 years with more than 100 showings around the world. All funds raised from showings stay in local communities to support human-powered snow recreation and conservation efforts. They also go towards winter management issues such as avalanche training/safety and winter education programs. Retailers interested in partnering with local nonprofits for a showing can click here for more information.

Popular Virginia Climbing Spot Once Again Available to Public

on . Posted in Causes

hidden valley cliff lineAbingdon, Va. — The Access Fund, working with the Carolina Climbers Coalition (CCC), have succeeded in opening a large portion of the Hidden Valley climbing area (also known as Abingdon) in southwest Virginia. The spot, which features hundreds of single-pitch sport, mixed and traditional climbs, was closed in 2004 due to vandalism, leading to management concerns for the private owners.

Gore-Tex Debuts New International “Experience the Difference” Campaign

on . Posted in Marketing

logo gore texWith its latest “Experience the Difference” campaign Gore-Tex plans to generate 1 billion impressions through video, online and print advertisements—including advertisements on television and at films. The company is working to build on the introduction of its new surround technology, which it debuted at Outdoor Retailer Summer Market and the OutDoor fair in Friedrichshafen, Germany. 

San Gabriel Mountains are Designated a National Monument

on . Posted in Policy

sangabrielmonument-1On Oct. 10 President Barack Obama designated 346,177 acres of national forest land in southern California’s San Gabriel Mountains as a national monument. The designation will permanently protect the San Gabriel Mountains and increase outdoor recreation access for the region's residents. More than 15 million people, including low-income residents of Los Angeles County, are within 90 minutes of the mountains. 

Lalo Tactical Introduces First Line of Footwear

on . Posted in Launch

LaloShoesMaking it's first step into the outdoor industry, Lalo Tactical presented its line of footwear at Outdoor Retailer in August. The brand has been supplying small batches of boots to Navy SEALs, but this is the first time a broader offering will be available to retailers, launching Spring '15.