Drink as Much as You Want in the Backcountry

on . Posted in Products and Technology

PatsbackcountrybeveragesDrink all You Want in the Backcountry

During a backpacking trip through Canyon Lands National Park in Utah, Pat Tatera and his friends were bummed they didn't have room in their packs for the extra weight of a six-pack. Ever since that day, Tatera has been experimenting with different ways to make beer from a concentrate that would allow him to carry beer into the backcountry without the weight. His attempts proved unsuccessful, until he had the idea to remove the water weight by simply not adding water to the equation to begin with. This led to the development of his patent-pending Hybrid Brewing Technology process.

Flowfold Accessories Made-in-USA

on . Posted in Vendors

FlowfoldPeaks Island, Maine – The vast majority of outdoor goods are manufactured overseas. But on a tiny island off the coast of Portland, Maine, three surfers are producing weatherproof accessories by hand. Flowfold builds a line of carrying gear using reclaimed boat sail fabric. They use factory

scraps of racing sails, which allows products to be thin, durable and very lightweight. Flowfold accessories can be found in over 300 specialty retailers, online and internationally through distributors with some traction in Japan according to Nick Power, sales manager. The brand will exhibit at Outdoor Retailer in SLC, Utah this August at booth PV2319.

Johnson Outdoors Brings on Marketing Veteran Penman

on . Posted in People

Johnsons OutdoorsJohnson Outdoors is paddling forward with the hire of Patricia Penman as its new vice president of marketing services and communication worldwide. Penman has more than 30 years of marketing experience.

She will oversee the company's internal and external strategic communications and will lead consumer and brand research as well as market analytics' strategies. Prior to joining Johnson Outdoors Penman served in various roles at SC Johnson, most recently as its director, IMC and Fragrance Strategy Air Care. She also has worked with Kraft and Campbell Soup.

Vibram: Please Try Our Shoes Again

on . Posted in Marketing

alitza-breathe-vibram-fivefingersVibram is responding to its recent lawsuit troubles by daring customers to try their shoes anyway—and offering a full refund if they aren't convinced after six weeks. The new offer, which will last through the end of 2014, only applies to Vibram shoes purchased on the company's website. But are consumers who are increasingly skeptical of minimalism's benefits going to take advantage of the offer?

Marine Tech Brand Expands US Facilities

on . Posted in Events

humminbird expansionHumminbird is moving into a larger home in Eufaula, Alabama, following a steady increase in personnel. The marine technology brand, which specializes in gear like depth sounders and marine radios for anglers, has increased employment by 35 percent since 2004. It currently employs 217 people in Eufaula and an additional 50 engineering and marketing professionals in Alpharetta, Georgia.

Optic Nerve Promotes from Within Following Sales Growth

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Optic-NerveWheat Ridge, Colo. -- OpticNerve Eyewear announces a restructuring of its sales and marketing team. Internal promotions include a new director of sales, sales manager and communications manager.

“We exceeded our sales quotas for the first half of the year, and the forecasts for the remainder of the year and 2015, are extremely positive,” President Bill
Cotton said.

A “Keg” Bottle for the Outdoors, Why Not?

on . Posted in Products and Technology

DrinktanksDrinkTanks stainless steel growlers and portable kegs are exhibiting at Outdoor Retailer Summer Market, booth number PV3170. The brand offers portable, double-wall stainless steel growlers, which keep cold drinks cold for 24 hours and hot drinks hot for 12 hours. 

The patent pending Keg Cap Kit can turn a DrinkTanks growler into a personal keg, thus preserving the life of a craft beer without opening the growler. The company will ship all wholesale orders within 10 business days and offers a lifetime warranty. All of its products are assembled in Bend, Ore. (USA).

Technical Performance Meets Streetwear

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AthleticReconAthletic Recon is a relatively new brand combining street fashion and technical athletic apparel for everyone from endurance athletes to city gym dwellers. Founder Ryan Heuser was unsatisfied with conventional products, feeling that they either lacked functionality or style, so he set out to do it better himself. Athletic Recon's product offerings include tops and bottoms, training shorts, technical outerwear and pre and post workout pieces. The brand sells to boutiques, high-end street and skate shops, independent running stores, gyms that specialize in training gear and outdoor specialty retailers.

Rubbermaid Dips Into the Outdoor Industry With Ignite Holdings Purchase

on . Posted in Products and Technology

ContigoAvexrubbermaidWaterBottleGiant plastics manufacture Newell Rubbermaid, which manufactures everything from plastic storage sheds and medical carts to coolers and resealable food containers, is getting into the outdoors and performance sports with the purchase of Ignite Holdings, LLC. Ignite Holdings makes the Avex line of drinking containers.

“Our Ignite team is working closely with our new partners at Newell Rubbermaid to ensure that everyone we do business with, from suppliers, to retailers, to consumers, will continue to experience the level excellence they have come to expect from the AVEX brand,” said Sami El-Saden, CEO of Ignite.

Rubbermaid Chief Development Officer Mark Tarchetti said Ignite’s focus on design, product performance and innovation meshed with Rubbermaid’s growth strategy. “We intend to invest in and wholly support this business to build on Ignite’s — and AVEX’s — current strong momentum, expanding product lines, channels of distribution, and geographic footprint over time,” he added.