Rusted Moon Outfitters' Ron Lewis on the path to join Grassroots Outdoor Alliance

on . Posted in Retail News

Rusted Moon Outfitters, Broad Ripple, Ind., is the most recent addition to Grassroots Outdoor Alliance’s group of independent outdoor retailers, who operate more than 120 independent specialty outdoor stores throughout North America. Founded in 2002 by Henry Miller, Rusted Moon Outfitters operates from a single storefront along a recreational rail-to-trail conversion in a village-type community in North-central Indianapolis.

To mark the occasion of Rusted Moon’s partnership with Grassroots Outdoor Alliance, general manager Ron Lewis chatted with us about the alliance and why he believes the organization is important to both independent outdoor retailers and to the industry as a whole.

Hattrup to head up sales at Chums

on . Posted in People

Ketchum, Idaho — Mike Hattrup, will step into the role of national sales manager at Chums and Beyond Coastal sunscreen. Hattrup will manage all national sales accounts out of the brand’s Sun Valley offices.

Sam's Outdoor Outfitters on Why Grassroots Outdoor Alliance and Independent Specialty Retailers Matter

on . Posted in Associations

Grassroots Outdoor Alliance recently welcomed Sam’s Outdoor Outfitters, Brattleboro, Vt., as the newest member of the organization’s nationwide group of independent outdoor retailers, who operate more than 120 independent specialty outdoor stores throughout North America. Outdoor Magazine had the opportunity to sit down with co-owner Brad Borofsky to talk about Sam’s new partnership with Grassroots, about Grassroots’ importance to the industry, and about the relevance of independent outdoor specialty retailers.