Ride Snowboards Hires Global Marketing Manager

on . Posted in People

carson schubertSeattle, Wash. — Carson Schubert is the new Global Marketing Manager for Ride Snowboards, where he will work together with Global Brand Director Sean Tedore and Marketing Coordinator Tanner McCartney. He previously worked as brand and marketing manager for High Cascade Snowboard Camp.

The North Face Cuts Waste with Denali Jacket

on . Posted in Products and Technology

tnf denali jacketSalt Lake City, Utah — The North Face is using three different recycled yarns in its Denali line of fleece jackets, all from Utah-based yarn-maker Unifi. The yarns, collectively branded Repreve, are made from recycled plastic bottles, old fabric scraps and are formulated to reduce the amount of water needed for dyeing.

Columbia Accuses Seirus of Patent Infringement

on . Posted in Products and Technology

seirus heatwave glovePortland, Ore. — Columbia Sportswear has filed a lawsuit against accessory-maker Seirus Innovation, accusing it of violating patents of the Omni-Heat fabric by making and selling products that contain the technology without Columbia’s permission. If that sounds familiar, it’s because Columbia filed essentially the same lawsuit a year ago.

“Count My Job” Demands Recognition of Outdoor Industry’s Role in Economy

on . Posted in Policy

OutdoorRecEconWashington, D.C. — Despite the major contributions of the outdoor industry on the American economy, the federal government currently doesn’t officially track these figures in the same way that it does for other economic sectors, such as energy, education or health care. Starting Wednesday, the Center for American Progress, along with several outdoor industry organizations, have launched the Count My Job campaign, which will lobby the President and Congress to begin measuring outdoor recreation’s contribution to the GDP.

Waterproof Breathable Textiles Market Could Hit $1.73 Billion by 2020

on . Posted in Financial Reports

goretex fabric illustrationSan Francisco, Calif. — Grand View Research, a market research firm, is predicting that the waterproof breathable textiles market will hit $1.73 billion by 2020, fueled by consumers’ growing fitness awareness and desire for high-performance apparel. Additionally, the organization predicted that membranes will emerge as the largest segment of this market within the next six years.

20-Plus Brands Launch Polartec’s Power Wool

on . Posted in Products and Technology

qor baselayer power woolLawrence, Mass. — Polartec’s mix of wool and synthetic fibers, Power Wool, has just started to hit the market. Brands QOR and Kitsbow have products already available featuring the material, and more than 20 more brands will feature the material starting this spring. They include: 66º North, Athleta, Beretta, Brooks-Range, Cabela’s, Crazy Idea, Eider, Gornik, Ibex, Mammut, Millet, Mission Workshop, Mountain Force, Roeckl, Ternua, Teton Bros, Trangoworld, Under Armour and Westcomb.