Adidas Outdoor Names New Key Accounts Manager

on . Posted in People

Portland, Ore. — Adidas has announced Loren Gwartney-Gibbs as the brand’s key accounts manager for the U.S. He comes to Adidas with more than 10 years of experience in retail and sales of hard and soft goods for the specialty outdoor category.

LOWA Names New Marketing Manager

on . Posted in People

Salt Lake City, Utah ‑ Lesley Christoph has been named the company’s U.S. marketing manager and will be charged with taking on brand strategies, retailer support and campaigns as well as advertising and promotions.

The North Face Unveils First Ever Global Campaign

on . Posted in Marketing

Alameda, Calif. — The North Face has launched “Never Stop,” a global brand campaign that features a video footage from all over the world, taking viewers on what the brand describes as “an emotional journey inspiring them to discover the exhilaration that lives at the outer edge of their physical and intellectual possibilities.”

Rock/Creek Celebrates Chattanooga's "Best Town Ever" Designation

on . Posted in Events

Chattanooga, Tenn. — Rock/Creek Outfitters hosted a celebration to honor Chattanooga’s designation as “Best Town Ever” by Outside Magazine. The event, held in September and produced by Chattanooga Presents, featured live music from three local bands and included local food and activities for the entire family.

Tory Burch LLC Launches New Activewear Collection

on . Posted in Launch

New York, NY — Tory Burch, LLC has announced a new collection called Tory Sport that includes clothing, accessories, bags and shoes for running, the studio, tennis and swimming.The new line also features a category called Coming & Going, offering pieces that can be worn before and after a workout.