A new book from journalist and mountaineer James Edward Mills examines the historic and continued low rates of African-American and Hispanic participation in outdoor recreation. Titled The Adventure Gap: Changing the Face of the Outdoors, it also highlights what Mills calls the “forgotten history” of minority participation and considers options to increase current interest.
Bend, Ore — Hydro Flask has hired Dennis Conner as the new Vice President of Operations, while Rocco Villano has been promoted to Director of Sourcing and Planning and Rob Mitchell was brought onto the company’s advisory board.
During a conversation with the National Retail Federation, REI CEO Jerry Stritzke said, “I think the biggest challenge for retailers is differentiation. To be blunt, any retailer that doesn’t create a compelling, differentiated experience for customers will not survive for very long.” And when an REI in Seattle is the same as an REI in Salt Lake City is the same as an REI in Atlanta, that sounds like specialty retailers are already ahead of the curve.
Boise, Idaho — Created in 2004 to raise awareness of the Winter Wildlands Alliance’s preservation efforts, the Backcountry Film Festival celebrates 10 years with more than 100 showings around the world. All funds raised from showings stay in local communities to support human-powered snow recreation and conservation efforts. They also go towards winter management issues such as avalanche training/safety and winter education programs. Retailers interested in partnering with local nonprofits for a showing can click here for more information.
Abingdon, Va. — The Access Fund, working with the Carolina Climbers Coalition (CCC), have succeeded in opening a large portion of the Hidden Valley climbing area (also known as Abingdon) in southwest Virginia. The spot, which features hundreds of single-pitch sport, mixed and traditional climbs, was closed in 2004 due to vandalism, leading to management concerns for the private owners.
With its latest “Experience the Difference” campaign Gore-Tex plans to generate 1 billion impressions through video, online and print advertisements—including advertisements on television and at films. The company is working to build on the introduction of its new surround technology, which it debuted at Outdoor Retailer Summer Market and the OutDoor fair in Friedrichshafen, Germany.
On Oct. 10 President Barack Obama designated 346,177 acres of national forest land in southern California’s San Gabriel Mountains as a national monument. The designation will permanently protect the San Gabriel Mountains and increase outdoor recreation access for the region's residents. More than 15 million people, including low-income residents of Los Angeles County, are within 90 minutes of the mountains.
Warren Miller’s latest film, “No Turning Back” begins a southwest screening tour at Salt Lake City, Utah’s Abravanel Hall on Oct. 18. Chaos headwear athlete Chris Anthony will emcee the event. During the events, which will travel from Utah to California, Texas, Colorado and more, Chaos will be giving away hats.
- Navy Looking Into U.S.-Made Welded Seam Parkas
- October Outdoor USA Issue Examines Adventure Medical Kits' Prescription for Growth
- Free Entrance Days Equal Opportunities for Retailers
- Leedham to Lead Berghaus
- Jennifer Pringle Takes Over OIA’s Marketing and Communications Efforts
- Ashland Oregon Store owner passes away