Hokksund, Norway – Bergans of Norway has announced a multi-faceted and comprehensive approach, known as “Expedition 2020,” to expand the company's environmental and social responsibility standards.
Rusted Moon Outfitters, Broad Ripple, Ind., is the most recent addition to Grassroots Outdoor Alliance’s group of independent outdoor retailers, who operate more than 120 independent specialty outdoor stores throughout North America. Founded in 2002 by Henry Miller, Rusted Moon Outfitters operates from a single storefront along a recreational rail-to-trail conversion in a village-type community in North-central Indianapolis.
To mark the occasion of Rusted Moon’s partnership with Grassroots Outdoor Alliance, general manager Ron Lewis chatted with us about the alliance and why he believes the organization is important to both independent outdoor retailers and to the industry as a whole.
Boulder, Colo. — Kelty, the Colorado-based tentmaker and gear brand, has named Anne Miltenberger as its operations manager, effective immediately.
Elkton, Md. — W. L. Gore & Associates recently published results from a Life Cycle Assessment (LCA) focused on durable water repellent treatment (DWR) that challenged commonly-accepted perceptions of the environmental impact and toxicity potential of PFC-free DWRs.
Zug, Switzerland — According to a recent study published by The European Outdoor Group (EOG), consumers may not be as savvy about durable water repellent finishes (DWRs) as brands believe.
Ketchum, Idaho — Mike Hattrup, will step into the role of national sales manager at Chums and Beyond Coastal sunscreen. Hattrup will manage all national sales accounts out of the brand’s Sun Valley offices.
Auckland, New Zealand — Icebreaker, the New Zealand-based merino apparel brand, has appointed Carla Murphy as chief marketing & strategy officer.
Asheville, N.C. — Personal flotation device (PFD) and water footwear brand, Astral, has named Bryan Owen as national sales manager, a newly-created position.
Grassroots Outdoor Alliance recently welcomed Sam’s Outdoor Outfitters, Brattleboro, Vt., as the newest member of the organization’s nationwide group of independent outdoor retailers, who operate more than 120 independent specialty outdoor stores throughout North America. Outdoor Magazine had the opportunity to sit down with co-owner Brad Borofsky to talk about Sam’s new partnership with Grassroots, about Grassroots’ importance to the industry, and about the relevance of independent outdoor specialty retailers.
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