Lowe Alpine announced that Jeff Lowe will rejoin the company in a non-executive role as Honorary President in an effort to reestablish its image as a leader in both innovation and quality.
Jeff, along with his brothers Mike and Greg, built the Lowe Alpine brand in 1967. In the 1980s, high manufacturing costs and export duties led the brothers to sell the brand to a UK company, soon ending all affiliation with the brand.